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PRESS RELEASE
JANUARY 2020
Dear {firstname},
Audio software and hardware pioneers Arturia will be announcing the latest member of the KeyLab Essential family: KeyLab Essential 88, during NAMM 2020.

For review enquiries please e-mail: [email protected]
For Arturia info contact: [email protected]
UNDER STRICT EMBARGO:
10AM PACIFIC STANDARD TIME (PST) JANUARY 15TH 2020
Arturia reveal KeyLab Essential 88 at NAMM 2020
The team at Arturia are excited to reveal the latest member of the KeyLab Essential family: KeyLab Essential 88 is a powerful 88-note controller keyboard that’s packed with inspiring features, streamlines your workflow, comes with a fantastic bundle of software, and is friendly on your wallet.

One of the most affordable 88-note controllers on the market, it features an all-new keybed that strikes the perfect balance between fast synth action and a traditional weighted piano feel. Thanks to the fantastic features and included software, KeyLab Essential 88 provides everything they need to create and record music straight out of the box. Its intuitive performance controls, perfect Analog Lab support, and excellent DAW integration mean it’ll inspire you every day, and improve the way you make and perform music.

  • 88 note, velocity sensitive keyboard with hybrid synth-piano feel.
  • 16 back-lit, customizable performance pads
  • 9 faders & rotary encoders
  • Mackie / HUI compliant DAW Command Center
  • Clickable jog-wheel
  • Velocity & modulation wheels
  • Full Analog Lab integration
  • “Chord play” mode
  • Twin-line LCD screen
  • Class-compliant USB: use with iOS and Android devices
  • Optional sustain pedal and DC power supply
    • An incredible controller in its own right, KeyLab Essential 88 also comes complete with one of the best collections of bonus software around.
    ANALOG LAB
    Perfectly integrated synths and keyboards
    Your go-to choice for inspiration, creativity, and performance. Over 6500 amazing keyboard presets taken from over 30 classic instruments, intuitive controls, and seamless integration. Discover inspiration at every step on your musical journey.
    ABLETON LIVE LITE
    Record, mix, and release your tracks
    An introduction to the world of Ableton Live, a high-powered software suite used by top producers, DJs, performers, and remixers all around the world. Live Lite lets you record your ideas, layer tracks, warp audio, and release your productions.
    UVI GRAND PIANO MODEL D
    Beautifully sampled iconic piano
    Straight from the world’s greatest concert halls and recording studios. KeyLab Essential also includes UVI’s recreation of the Steinway Model D grand piano, sampled in exquisite detail, ready for you to play, and free of charge.
    KeyLab Essential 88 is everything you could want in a low-cost 88 note controller. It can easily be carried by one person, it has a clear but stylish design, it gives you deep integration with your favorite DAWs and software instruments, and gives you full creative range for your keyboard playing.
    This new model of KeyLab Essential will begin shipping worldwide in Mid-February 2020. Get hands on with the controller yourself at NAMM 2020.
    Hall A, booth 11910.


    KeyLab Essential 88 will retail for $399/349€

    For high resolution images and promotional material, visit our communication portal.
    ABOUT ARTURIA
    Founded in Grenoble, France, in 1999, Arturia specialises in the development of music software and hardware for professional and amateur musicians. They are a team of passionate people, dedicated to musicians. Their aim is to create original and different instruments, imagine new experiences, and reinvent products. Operating in 55 countries, they have offices in France, the USA, Mexico, and the UK.

    To find product images and resources, visit our press portal:
    Communication.arturia.com
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    ARTURIA: https://www.arturia.com - Contact: info
    ARTURIA France: 26 Avenue Jean Kuntzmann, 38330 Montbonnot-Saint-Martin - FRANCE
    ARTURIA US: : Suite #219 28310 Roadside Drive Agoura Hills CA 91301 - USA
    ARTURIA LATAM: : Colonia Roma Norte 40 C Delegacion Cuauhtemoc, CP 06700 MEXICO DF

    Arturia reveal KeyLab Essential 88 at NAMM 2020

    January 9

    Contact

    For reviews, send an email to:
    [email protected]

    For Arturia general communication matters, send an email to: [email protected]